Most trades and construction business owners don't have a skills problem. They have a clarity problem.

You're good at the work — the jobs get done, the quality's there — but turning that into consistent, predictable revenue is a different skill entirely. That's exactly the gap From Zero exists to close.

From Zero was built on a simple belief: every trades business owner deserves access to sharp, honest business strategy — without corporate jargon or agency price tags built for someone else's industry.

With a background in banking and financial services spanning fraud, risk, and operational strategy, plus hands-on experience as a Business Analyst, we bring something most trades coaches can't — a genuine understanding of where businesses actually leak money: underpriced jobs, thin margins, cash flow gaps, and pricing set by gut feel instead of numbers. We don't just tell you to charge more. We show you the maths behind it.